DisCoverage

A blog by Precise Brand Insight.

XboxOne explodes across Twitter

Microsoft yesterday launched the Xbox One: a console the firm promises will provide all-in-one entertainment for users.

Accompanying the launch, the #xboxone hashtag was trending for long periods, which helped it to attract the attention of non-gamers too.

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In this analysis we’ve taken a quick look at where in the US most people were discussing the launch.

California dominated, generating more than a fifth of mentions, despite only accounting for 12% of the population.

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New York also exceeded its share of the US population (approximately 7%), with a 13% share of discussion.

In contrast, although Texas and Florida generated the fourth and fifth largest volume of discussion respectively, it was on a par with their share of the population.

Perhaps not surprisingly, males dominated the conversation, accounting for 86% of all mentions of the #XboxOne hashtag.

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